How To Run A Sale On Etsy For? A Step-by-Step Guide

How To Run A Sale On Etsy For? A Step-by-Step Guide

Sales and discounts on Etsy can be a strategic and effective way to boost your online store’s visibility, attract new customers, and increase sales. But people are confused about, “how to run a sale on Etsy?” Whether you’re a seasoned Etsy seller or just starting out, implementing a well-planned sale can help you stand out in a competitive marketplace. 

Being Etsy dropshipping professionals, we will walk you through the key steps to run a successful sale on Etsy. Before moving to stepwise guide, Let’s have a look at some benefits of running a sale:

Benefits Of Running A Sale On Etsy

Running a sale on Etsy can offer numerous benefits for sellers, ranging from increased visibility and customer engagement to higher sales and enhanced brand loyalty. Here’s a detailed look at the advantages of running a sale on Etsy:

• Attract New Customers

Sales and discounts are powerful incentives for attracting new customers to your Etsy shop. Shoppers often browse for deals and promotions, and a well-advertised sale can capture the attention of potential buyers who might not have discovered your products otherwise.

• Boost Visibility and Traffic

Etsy’s platform is highly competitive, with thousands of sellers offering unique products. Running a sale can boost your shop’s visibility on the platform and increases Etsy sale, as it often promotes items with active sales. Increased visibility can lead to higher traffic, giving your products more exposure to potential customers.

• Increase Sales Volume

The most straightforward benefit of running a sale is the potential for increased sales volume. Lowering prices or offering discounts can motivate hesitant buyers to make a purchase, resulting in a higher volume of transactions during the sale period.

• Clear Inventory

Sales provide an opportunity to clear out excess inventory or sell items that have been in stock for a while. This is particularly useful for seasonal products or items with limited shelf life. By offering discounts, you can create a sense of urgency, prompting customers to make purchases sooner rather than later.

• Improve Average Order Value

Offering promotions like “buy one, get one at a discount” or setting minimum purchase requirements for discounts can encourage customers to add more items to their carts. This strategy helps increase the average order value, maximizing the value of each transaction.

• Enhance Customer Loyalty

Sales can be a way to reward and show appreciation to your existing customer base. Exclusive discounts or early access to sales for loyal customers can foster a sense of loyalty, encouraging repeat business and positive word-of-mouth marketing.

• Generate Positive Reviews

Satisfied customers are more likely to leave positive reviews. Providing value through discounts or promotions can enhance the overall customer experience, leading to positive feedback. Positive reviews, in turn, contribute to a trustworthy and reputable seller reputation on Etsy.

• Encourage Repeat Business

A successful sale experience can lead to repeat business. Satisfied customers who enjoyed the products and the savings may return to your shop for future purchases, especially if you maintain a high level of customer service and consistently offer quality products.

• Create a Buzz Around Your Brand

Promoting a sale creates excitement and generates buzz around your brand. Utilize social media, email newsletters, and other marketing channels to announce your sale, engaging both existing and potential customers. This increased attention can have a lasting positive impact on your brand awareness.

• Test Strategies

Running sales provides an opportunity to experiment with different discount structures, promotional tactics, and product bundling strategies. By analyzing the results and customer responses, you can refine your approach for future sales, optimizing your sales strategy over time.

How To Run A Sale? Step-By-Step Guide

Running a sale on Etsy is a straightforward process that involves a few simple steps. Follow our step-by-step guide to set up your sale seamlessly:

  1. Navigate to the top right section of the Etsy dashboard and click on the Shop Manager.
  2. Once in the Shop Manager, locate and click on “Marketing.” This action will open another menu where you should select “Sales and Coupons.”
  3. In the Sales and Coupons section, find the “New special offer” button located in the header and click on it.
  4. Select the “Run sale” option to proceed with setting up your sale.
  5. Determine the percentage off value, minimum order amount to qualify for the discount, and the duration of the sale.
  6. If you have specific terms and conditions for your sale, you can enter them in the optional box provided.
  7. Give your sale a name. This name is only visible to you, so choose something that will help you easily track and identify it.
  8. Click on “Continue” to move forward in the sale setup process.
  9. Choose the listings you want to include in the sale by clicking on “Add multiple listings.” This is where you begin the process of applying discounts to your selected items.
  10. After selecting the listings, review all the details of your sale. Once satisfied, click on “Confirm and create a discount.”
  11. After completing these steps, you will immediately notice that the selected listings are now on discount. The process is simple and efficient.

To ensure the success of your sales, it’s important not to overlook the optimization of the listings you plan to promote. Utilize our listing optimization tool to quickly enhance your listing performance and make the most out of your Etsy sale.

Types Of Sale To Run On Etsy

On Etsy, sellers have the flexibility to run various types of sales to attract customers and boost their shop’s performance. Here are some common types of sales that you can run on Etsy

• Percentage Off Sale

Offer a percentage discount on selected items or your entire shop. This type of sale is effective in attracting customers looking for a good deal.

• Buy One, Get One (BOGO) Sale

Implement a buy-one-get-one free or discounted sale. This encourages customers to purchase more items to take advantage of the promotional offer.

• Free Shipping Sale

Offer free shipping on orders above a certain amount or for specific items. Free shipping can be a powerful incentive for customers hesitant to pay additional fees.

• Flash Sale

Create a sense of urgency by running a short-term or flash sale. Limited-time discounts can drive immediate sales as customers are motivated to take advantage of the special offer before it expires.

• Holiday or Seasonal Sale

Align your promotions with holidays or seasons to attract customers looking for thematic or seasonal items. This type of sale can capitalize on specific shopping trends during holidays or significant events.

• Clearance Sale

Use a clearance sale to clear out old inventory or items that have been in stock for an extended period. Offering significant discounts on these items can help free up space for new products.

• First-Time Customer Discount

Attract new customers by offering a special discount on their first purchase. This type of sale can help convert first-time visitors into repeat buyers.

• Limited-Time Special Offer

Introduce limited-time special offers or promotions on specific items. This creates excitement and a sense of exclusivity for customers.

By choosing the right type of sale based on your objectives and target audience, you can effectively drive traffic to your Etsy shop, increase sales, and create a positive shopping experience for your customers.

How You Can Promote Etsy Shop Sale?

Promoting your Etsy sale is crucial to ensure that your target audience is aware of the special offers and discounts you’re providing. Here are effective ways to promote your Etsy sale:

• Utilize Social Media

Leverage your social media platforms to announce and promote your Etsy sale. Create engaging posts with eye-catching visuals and clear information about the sale. Share sneak peeks of featured products and encourage your followers to share the news.

• Craft Compelling Email Campaigns

Send out newsletters and emails to your existing customer base. Highlight the details of your sale, exclusive offers, and any time-limited promotions. Include visually appealing images and compelling calls-to-action to encourage click-throughs.

• Optimize Etsy Shop Announcements

Take advantage of Etsy’s Shop Announcement feature. Use this space to inform visitors about your ongoing sale, the discounts available, and any unique promotions. Keep the message concise and engaging.

• Collaborate with Influencers

Partner with influencers or bloggers in your niche who can help promote your Etsy sale to their audience. Influencers can provide authentic reviews, showcase your products, and drive traffic to your shop.

• Utilize Etsy Ads

Invest in Etsy’s advertising platform to increase the visibility of your products during the sale period. Etsy Ads allow you to target specific audiences based on interests and search behavior, maximizing the impact of your promotional efforts.

• Create Engaging Visuals

Design visually appealing graphics and promotional materials to accompany your sale. Use high-quality images, clear typography, and consistent branding to create a cohesive and attractive promotional campaign.

• Utilize Hashtags

Incorporate relevant and popular hashtags on social media platforms to increase the discoverability of your sale. Research and use hashtags that resonate with your target audience and align with the theme of your promotion.

• Collaborate with Other Etsy Sellers

Partner with fellow Etsy sellers to cross-promote each other’s sales. This can broaden your reach and introduce your products to new audiences within the Etsy community.

• Host Giveaways or Contests

Generate buzz around your sale by hosting giveaways or contests on social media. Encourage participants to share your sale announcement for a chance to win a prize, thereby increasing your promotional reach.

• Send Reminders

Send reminder emails or messages to your email subscribers and social media followers as the sale end date approaches. Create a sense of urgency to prompt potential buyers to take advantage of the discounts.

By combining these promotion strategies, you can maximize the visibility of your Etsy sale and attract a wider audience, ultimately leading to increased traffic and sales for your shop.


• How To Send Coupons On Etsy?

To send coupons on Etsy, go to Shop Manager, click on “Marketing,” and select “Sales and Coupons.” Click on “New special offer,” choose “Coupon,” set the details, and send the coupon to specific customers or share the link.

• How To Use Etsy Coupon Code?

To use an Etsy coupon code, add items to your cart, click “Apply shop coupon code,” enter the code, and click “Apply.” The discount will be reflected in your order total.

• How Much Does It Cost To Run A Sale On Etsy?

Running a sale on Etsy is free, but discounts may affect your profit margin due to reduced item prices. Etsy charges standard transaction and payment processing fees on the discounted amount.

• How Do Beginners Get Sales On Etsy?

Beginners on Etsy can boost sales by optimizing product listings, using relevant keywords, offering competitive prices, providing high-quality images, and promoting their shop through social media and Etsy’s marketing tools.

• How Do I Convert My Etsy Favorites To Sales?

Convert Etsy favorites to sales by engaging with customers, offering promotions to users who have favorited items, and encouraging them to make a purchase through targeted marketing strategies and exclusive discounts.

• Where Is The Etsy Coupon Field?

The Etsy coupon field is located on the cart page. When customers proceed to checkout, they’ll find the coupon field under the list of items in their cart. Here, they can enter the coupon code to apply the discount.

• Where Do I Click To Sell On Etsy?

To sell on Etsy, click on the “Sell on Etsy” link at the top right of the Etsy homepage. Set up your shop, list your products with clear titles and descriptions, add quality images, set competitive prices, and utilize Etsy’s tools for promotion and optimization.


Running a sale on Etsy requires careful planning and execution, but when done right, it can significantly boost your store’s visibility and increase sales. By defining your objectives, selecting the right products, and effectively promoting your sale, you can create a positive shopping experience for customers and foster long-term relationships. Stay flexible, monitor performance, and use the insights gained to refine your strategy for future sales.

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